Improved Caller States

Problem Statement

Volunteer callers who engage in peer-to-peer interactions frequently face the frustrating reality of relying on dialing systems for information about the individuals they communicate with. In the current challenging landscape, where making meaningful connections is paramount for volunteer callers, time becomes an invaluable asset. Therefore, it is crucial for GetThru to prioritize expedient connectivity, ensuring that callers are swiftly and efficiently provided with comprehensive information about potential voters and donors.

Overview

In the political landscape, peer-to-peer calling is of utmost importance in engaging with voters and donors. However, the effectiveness of volunteer callers is greatly hindered by unreliable dialing systems, resulting in significant delays in accessing critical information. Research reveals that volunteers using such unreliable dialers experience a troubling 40% decrease in call connections, wasting approximately 25% more time in search of essential details about potential supporters. These alarming statistics emphasize the pressing need for GetThru to address these issues promptly. By prioritizing reliable connectivity and providing comprehensive data, GetThru can empower volunteer callers to maximize their outreach efforts, leading to higher connection rates, enhanced efficiency, and ultimately, more successful campaign outcomes.

ThruTalk’s Existing Dialing Interface

ThruTalk relied on a 3rd party integration to connect its campaign admin and volunteer callers. The existing experience felt cluttered and complex for users, required substantial computer bandwidth to run and forced callers to open a separate tab to access calling scripts to refer to when on a call.

Testing Out Different Options

When building the next caller interface, the product, design and engineering team aimed for simplicity and clarity. To test how useful our ideas were, we ran usability testing with campaign admin who were used to the 3rd party tool that we were using.

Finding the Best Solution

The final calling interface design was one that reduced the initial visual clutter that was common in the 3rd party integration, improved the script experience by centering it onto the same page with the calling interface, removed action icons and replaced them instead with clear and text labeled icons, and improved the caller details so that they were more scannable at a glance and could easily read at a glance.

Project Results

Existing 3rd party integration interface

Version 1 of ThruTalk Calling Interface

Completing this project was a significant milestone for GetThru, as it marked a pivotal step towards eliminating the dependence on third-party integrations and establishing a more self-reliant infrastructure. By doing so, GetThru has successfully enhanced the reliability and predictability of the peer-to-peer calling experience, empowering volunteer callers with the necessary tools and resources to effectively engage with voters and donors. With this achievement, GetThru is poised to make a lasting impact in political campaigns by enabling seamless and efficient connections, ultimately driving greater success in achieving campaign goals.

ThruTalk Caller States

Guiding Callers to Their Next Connection